If you’ve attended a grand opening, premiere, fashion show, fundraising gala or other high-end event, you’ve probably posed for photos in front of a branded backdrop. That backdrop is called a step and repeat, and it’s a great way to publicize a sponsor, organization or event.
What does step and repeat mean?
There seems to be some disagreement about the origins and meaning of the term “step and repeat.” Some believe it refers to the physical motion of an event guest stepping in front of a backdrop and being photographed, and the process being repeated with the next guest. One source states that step and repeat refers to the designing of the image for the backdrop – specifically, using design tools to duplicate and space the image throughout. It’s likely that both interpretations are accurate.
What is the purpose of a step and repeat?
Essentially, step and repeats are used for advertising. They usually contain sponsor logos or event branding, with photos taken in front of backdrops then shared in print publications and on social media. Step and repeats are a great way to build buzz about an event or organization!
How big should my step and repeat be?
Most step and repeats are 8 feet tall, but widths vary. Some of the most popular sizes are:
- 8’ x 4’ (one person photograph)
- 8’ x 8’ (two person photograph)
- 8’ x 10’ (three person photograph)
- 8’ x 12’ (four-six person photograph)
- 8’ x 20’ (large group shot)
What are step and repeats made of?
Most are banners made of cloth or vinyl. (It’s best to use a matte vinyl to avoid reflection from camera flashes.) The banner is then laid onto a standing frame or held up by poles. For long red carpets, multiple step and repeats are placed side by side. Some are designed for single use, but most, if stored properly, can be reused multiple times.
If you’re planning a high-profile or special event in the Minneapolis-St. Paul area, Broadway Party & Tent Rental can help! We carry a wide variety of crowd control items, including red carpets, stanchions, backdrop draping and more. Get in touch to reserve your party rentals today!